Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering

According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many marketing departments still need days or even weeks to compile reliable data. That is too long to make ad hoc, agile, and valid decisions in the post-pandemic new normal. Rather than making...

Continue reading

AIOps reimagines hybrid multicloud platform operations

• 
• 
• 
• 

PrevNext

Today, most enterprises use services from more than one Cloud Service Provider (CSP). Getting operational visibility across all vendors is a common pain point for clients. Further, modern architecture such as a microservices architecture introduces additional operational complexity.Figure 1 Hybrid Multicloud and Complexity EvolutionTraditionally this calls for more...

Continue reading

Data fabric marketplace: The heart of data economy

In older civilizations, where transportation and communication were primitive, the marketplace was where people came to buy and sell products. This was the only way to know what was on offer and who needed it. Modern-day enterprises face a similar situation regarding data assets. On one side there...

Continue reading

Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world

The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. But this is not the only initiative that affects ROI and revenue generation through performance marketing campaigns.Mobile device identifiers, privacy protection regulations and walled gardens will impact marketing campaigns as well. Today, up...

Continue reading

The hidden history of Db2

In today’s world of complex data architectures and emerging technologies, databases can sometimes be undervalued and unrecognized. The fact is that databases are truly the engine driving better outcomes for businesses — they’re running your cloud-native apps, generating returns on your investments in AI, and the backbone supporting...

Continue reading

Customer-driven digital marketing: Save on costs through operational efficiency in marketing

Even when most parts of a business (such as production or accounting) are already digitalized, marketing often remains more art than science. While the merits of creativity in marketing remain undoubted, efficiency plays a vital role in the complex orchestration of marketing tools and assets.Marketing organizations must explore...

Continue reading

Do you know your data’s complete story?

Data is everywhere in a hybrid and multi-cloud world. Enterprises now have more data, more data tools, and more people involved in data consumption. This data proliferation has made it harder than ever before to trust your data: knowing where it came from, how it has changed, and...

Continue reading

Banks are losing money on new payment systems

Payments modernization reminds me of bathing toddlers. It could sometimes be quite a project at our house, when our boys were toddlers, with splashing, shouting, and arguments over bath toys. So why bathe both at once? Because the alternative is even more work, especially if you are the...

Continue reading

Don’t let your data pipeline slow to a trickle of low-quality data

Businesses of all sizes, in all industries are facing a data quality problem. 73% of business executives are unhappy with data quality and 61% of organizations are unable to harness data to create a sustained competitive advantage1. With the average cost of bad data reaching $15M, ignoring the...

Continue reading

Customer-driven digital marketing: Marketing has become one of the key drivers for enterprise growth

According to a 2019 McKinsey report, 83% of CEOs say marketing has become one of the key drivers for enterprise growth. But how does it work in reality? On an operational level, people still believe marketing is the first budget to be sacrificed when profitability slumps. The marketing...

Continue reading

5 recommendations to get your data strategy right

The rise of data strategyThere’s a renewed interest in reflecting on what can and should be done with data, how to accomplish those goals and how to check for data strategy alignment with business objectives. The amazing evolution of technology, cloud and analytics—and what it means for data...

Continue reading