Thursday 12 August 2021

IBM and Adobe strengthen collaboration for smarter supply chains

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IBM and Adobe have expanded their strategic alliance, an extension of our successful 20-year services partnership, making IBM one of Adobe’s top global services and technology partners. Over the course of this partnership, we’ve collaborated to combine Adobe’s world-class digital business solutions to drive digital commerce innovation experiences for new and prospective customers.

To meet changing customer demands and expectations – and set a new bar for B2C and B2B digital commerce – IBM Sterling® Order Management and Adobe Commerce worked together to create a new connector that provides a direct integration between our solutions. Sterling Order Management and Adobe Commerce’s collaboration makes it easier for small and large customers to use the two technologies together, while also automating processes with extended intelligent workflows to increase business agility.

As businesses emerge from the shadow of the pandemic, gaining market share and customer trust are mission critical. Organizations that have already made the digital transformation of customer experience (CX) a formal business priority have already earned a competitive edge.

The latest IBM Institute for Business Value report, which surveyed companies using Adobe’s digital experience platform (DXP) applications, focuses on how organizations are exploiting their DXPs to digitally transform CX. The data reveals that Experience Leaders see their DXPs not just as a set of technologies, but as a strategic play for increasing profits and scaling rapidly.

Sterling Order Management and Adobe Commerce help companies make/structure/execute on digital strategic plays that increase profits while focusing on the customer experience. By combining the front-end capabilities of Adobe Commerce, with the back-end order management features of Sterling Order Management, businesses will be able to create engaging experiences that better manage orders and meet customer expectations, in real-time, to help instantly mitigate order fulfillment issues or customer experience disruptions.

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With Sterling Order Management, businesses can track orders from inception to delivery, manage processes and data throughout the order lifecycle, and get real-time visibility into every order across channels. Our modern order management system allows organizations to enhance automation, accelerate operations, and reduce errors while optimizing the customer experience. Sterling Order Management Essentials caters to small-medium businesses who want a prescriptive model and quick implementation. All Sterling solutions provide with the ability to scale for unprecedented demand, satisfy customer needs across channels, adapt to new fulfillment methods, and provide quick time-to-value at a low cost.

IBM offers an extensive partner network trusted for their in-depth knowledge, customer-centric focus and ability to work with IBM and their customers. And IBM iX, the business design arm of IBM Services, is ready to help customers rapidly deploy this new integration and provide consulting and implementation services to Adobe customers to help accelerate their path to an exceptional customer experience.

Source: ibm.com

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